Do you want your website as the first result on Google?
This article will get you there!
Today I'm going to reveal 17 SEO Tips and Tricks that work AMAZING in 2018 which anyone can pull off.
Dwell time and Bounce Rate
Dwell time is used in search engines to determine how long a person has been on a site. It is measured by the time someone clicks on the page to the time they click off of it.
If a user clicks off of your site in a short amount of time, it is called a bounce, which negatively affects your SEO ranking.
Here are some ways to improve your Dwell time and lower your Bounce Rate.
1. Short Introduction
One of the best ways to ensure a user will not click off your site immediately, is to have a short introduction and get straight to the point.
If a user sees a wall of uninteresting text they will click off immediately.
The most important part of your website is the content on it.
When your website contains relevant and useful information, you have a better chance of users staying longer. Make your content useful to the user as well as entertaining.
3. Additional Content
Dwell time is measured by how long a user stays on your page. So when a user is almost done with the content they clicked on, you should direct them to similar content and additional tasks to keep their interest.
Not only does this increase your dwell time, but it also creates a better user experience.
4. Word count
The longer an article is, the more time users spend reading it, thus increasing your dwell time.
This research shows that articles within 2000-2500 words rank the highest in search engine results. Balance the length and the quality of your content.
The longer your article is the more space you have to include keywords and place internal and external links to similar content.
The key to keywords is to be as specific as possible while still relating to your business.
Make keywords sound more casual and less like a marketing ad, an easy way to do this is to imagine how you personally search for products and information online.
Why spend money to test out what keywords attract the most customers? Instead you should look at some of Google's AdWords.
Most companies do split tests to maximize the amount of clicks on their website, great thing is that they are proven to attract more customers and the tests are already done for you.
6. Do not stuff in Keywords
Even though keywords are very important for SEO rankings, you do not want to focus solely on them.
Making your website into a top 10 result is challenging and happens over time.
Try to post as much relevant and entertaining content as you can on a consistent basis. This makes keywords arise organically and you may come up with some keywords that you did not think of before.
7. Combining Keywords
You do not want to stuff your content with keywords, but combining them can be an effective way of making your website skyrocket to the top.
Combine your most important keywords with other, less competitive keywords. The less competitive keywords will make it easier for your website to show up on the first page, and after generating clicks they will put you on the first page for your main keyword.
8. Creating Keywords
One of the best ways to have a website on the first page of Google is to create your own keywords.
Whether you create a new diet or a new way of advertising, you should name it. If your keyword is original then it will have no competition, and if what you created is successful then you will be the rank #1 for a keyword that is searched often.
Page loading speed
Around 40% of users will leave a page that takes three or more seconds to load.
This lowers your dwell time and increases your bounce rate as well as decreasing user satisfaction, which will negatively affect your SEO ranking.
9. HTTP requests
A big portion a websites load time is downloading elements of the page (images, scripts, etc.) .
For every element there is a HTTP request made. So the more elements you have on your website, the longer it takes to load.
To see how many requests your site is making, use Google Chrome's Developer Tools.
Right-click on the page you want to optimize, and click "Inspect", and then the "Network" tab.
There are columns that show: the name of the files, the size of the files, and how long it takes them to load. As well as a total number of requests made in the bottom left corner. Try to reduce the number of unnecessary files that your website has by looking through your files and deleting ones that are not essential to your website.
10. Making your files smaller
To make your files smaller, remove any redundant and unnecessary formatting, such as white space and code.
Even small things like extra spaces and indentation add to your loading time, try to cut down as much as possible.
Reducing image sizes and using plug-ins that cache information are good tools too.
Here are some more ways to speed up your website.
Organization and Formatting
Having proper formatting and good organization improves the users experience and keeps them engaged. It makes your website easier to read and customers more likely to come back to your website.
13. Header Tags
Using header tags properly organizes your content into smaller, easier to read packages, and can be useful to improve your SEO through keywords as search engines rate headers more heavily.
Linking information to well established sites not only increases your credibility, but also raises your SEO rankings.
14. The Sweet spot
Find a sweet spot for outbound links, as too many might confuse your reader and make it harder to consume information.
Also make sure that you do not direct traffic away from your website, and advertise a direct competitor.
15. Clean up Broken Links
Having broken links on your website deters users and gives off a unprofessional look.
It also tells search engines that your website is neglected and of lower quality thus impacting your SEO rankings. The Google Webmaster Tool can help you find out if your website has broken links or not.
When someone shares your business on a social media website it improves your SEO ranking.
17. Social Sharing Buttons
Social sharing buttons are one of the best ways to increase your following.
It is an easy way for people to share what they like about your website and attracts more users. Sites like Facebook and Instagram also makes users more likely to buy something from your website after they like, comment, or share it. As it adds emotional investment.
Websites with lots of contact information tend to be more trust worthy and established. This improves your SEO ranking and gives users a better experience, it can also help create new business opportunities.
18. Lots of Information
Include things like your email, location, and social media. Also adding a request form with a way to send messages to the business can give you a better idea of what your clients want.
Use these Tips and Tricks to sky rocket your website to the top of Google! Let me know which ones you use by leaving a comment down below.
If you want to improve your business even more, you should check out some of our other articles and products!